Search Engine Optimisation (SEO) encompasses a vast range of techniques with the goal of making your site as relevant and attractive to search engines as possible for your chosen genre and keywords. The techniques used are vast and all have a differing degree of weight, but all have an effect on your rankings in the search engines.
Caribbean New Media pride ourselves on our knowledge of SEO techniques and subsequent results and always ensure our sites are released with excellent SEO practices. Typical work undertaken in this field would be:-
This encompasses domain names, URL (search engine friendly) naming, safe 301 redirection, access rules, server locations and more. Down in the nuts and bolts of the code (and server), Caribbean New Media will ensure your site is fully technically optimised for SEO.
Typically this involves examining internal link structure, page titling and meta information, content layout and highlighting, making sure the information on each page is presented in the best hierarchy, layout and manner for SEO, while maintaining usability.
The phrase often bandied about is "content is king"; true to a degree, this means you want to get quality relevant content on your site so that your visitors (and search engines) know just how good your site is. Caribbean New Media can advise, write and implement this for your site, to ensure that your site (and content) is king.
"If you build it, they will come"; build the links and you build your results. Simple? Not quite, you need to ensure the links are from good sites, with good linking text and are relevant to your site content and industry. Caribbean New Media has extensive experience in ensuring your site is linked from the best sites, with the best results for your rankings.
Pay Per Click (PPC)
A necessary evil in some cases, in other cases an absolute gold mine. Caribbean New Media have managed PPC campaigns from $10/day to $10,000/day. Not as simple as just picking your words, PPC is a science in itself with associated block lists, landing pages, regions and extensive analytical analysis aimed at getting the best results.
At Caribbean New Media we like to educate our clients on the best SEO practices. From maintaining your own blog, your forum signature and down to how you structure and write your blog posts. While an ongoing part of any SEO relationship, we are happy to conduct training as requested.